WCKG Chicago Apps
Q101 | Alternative Since 1992 10.0.34
Formerly broadcast on Chicago's 101.1 FM — The Q101 brand is theBatSignal to Gen X, Gen Y and Millennials. When Q101 is seen andheardin Chicago, people recognize it. Q101 is a warm blanket, aplate ofcomfort food, or a phone call with a close friend. In anera of overconnections, too many social networks, lots of hype,and lots moresizzle than steak…Q101 has managed to mean somethingto millions ofGen X, Gen Y, and Millennials who don’t believe inmuch, and evenmore who want to believe in something. Cookie cutterradio stationsall but killed the sort of movement that is Q101.Throughout thevarious trends and fads, Q101 survived and stayedrelevant to it’score audience over two decades. Kiss, Star, Edge,Jack, Buzz,Rock…and now Pandora are all time fillers with nothingthat sticksand no longer term connection. They’re great forentertainment inthe moment mind you, but no one waits on hold forhours in hopes ofwinning a Pandora T-Shirt. Pandora like manycookie cutter radiostations is a faceless jukebox void of personalconnection.Advertisers who want to sell more products need morethan exposuresto build businesses and brands. Advertisers wantaudiences who areconnected. Spotify, Pandora, and all the otherservices are fashion.Q101 is the steward of a generation.
